Plastic Postcard Direct Mail Marketing Campaigns are Becoming More Popular than Email Marketing!
Direct Mail Marketing and Plastic Postcard Mailers have a greater impact on purchases over digital ads! New Reports are confirming the rise of Plastic Postcard Mailers and Direct Mail Marketing.
A Temple University Study has concluded that Direct Mail Marketing Campaigns top digital media for engagement time, recall and ultimate purchase. This in-depth study was sponsored by the United States Postal Service and found direct mail marketing ads to be superior to those viewed online in eight out of nine categories. Digital ads seized the attention of consumers quicker, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in ultimate purchase decisions. Plastic Postcard Mailers are making a comeback in a big way, and the most successful companies are trending to the new and improved Plastic Postcard Mailers Direct Mail Marketing Campaigns over Digital Email Marketing ads!
Data on current direct mail response rates is one of the most popular topics as companies look to get the most out of their marketing dollar.
In an other 2015 report posted by the Direct Marketing Association, Direct mail response rates outperform digital channels by a long shot. Direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list. All digital channels combined only achieve a 0.62% response rate. Most Direct Mail Marketing were seeing strong returns on investment, some up 15-17%!
Here are the Top 4 Reasons to consider to going with a Plastic Postcard Direct Mail Marketing Campaign over a Email Marketing Campaign!
1.) Email Box Spam! – We all hate that word, Email Spam. If you really think about it, how many emails do you get a day? How many do you read a day? I would bet that the first answer is higher than the second. The fact is that most of us get many more emails than we want to read — or are even capable of reading. Many people don’t even bother sorting through their emails every day. That means your marketing message, and the basis of your livelihood, might be sitting in the unread or spam folder. Plastic Postcard Mailers are a physical item your potential clients can feel and touch and hold in their hands. This gives your company a tremendous advantage over the competition.
2.) Increased Trust – Email Phishing scams are common place nowadays and people are starting not to trust email attachments or even links inside an email. Sometimes, when you click a link inside and email it takes to a website that has nothing to do with the what the original email contained. Sometimes, even images can get eaten up by the evil spam filter. Additionally, emails with multiple attachments aren’t seen as trustworthy or get caught in the spam filter. People are suspicious and careful in this new online world. Some people don’t entirely trust the internet! This caution is increasingly important with success of your business. After all, you can’t believe everything you read on the Internet, right?
3.) Less Competition – More than ever consumers are bombarded with digital email offers that they don’t want. Email is now a cluttered option, while direct mail marketing campaigns represents the uncluttered option. It seems like just yesterday you were excited to see that you had emails to read in your email box. Now, your email inbox is overloaded with Offers and Spam! With direct mail your offer will not get loss in avalanche of competitive offers. Increasingly, Direct Mail Marketing has been relegated to just fortune 500 companies. More and more companies have gone online to get their message across and have neglected the Direct Mail Marketing Approach leaving more and more opportunities for other companies to succeed. Plastic Postcard Mailers are the newest and most successful direct mail marketing campaign you can run today!
4.) Higher Open Rate – With the great majority of email “prospecting” campaigns, 95+ percent of all emails are not even opened. The email recipient will either delete or transfer to the SPAM box without even peeking at the email, or your businesses name. On the other hand, Plastic Postcard Mailers are a tangible item that typically captures a glance and the reader can hold and feel in their hands! The receiver may not read every word, but your company name/brand will gain much more awareness with a Plastic Postcard Mailers than email.
Email Marketing and Spam is losing its power and direct mail is gaining strength even in the digital age. Even some of the biggest Internet names in International Commerce are major direct mail users. Marketers that use direct mail are gaining a competitive edge on the competitors that skip direct mail. The use of these new Plastic Postcard Mailers are generating amazing returns for businesses and engaging more and more new clients with every campaign.